Hashtags and keywords are both important for optimizing online content, but they serve different purposes.
Hashtags are used to categorize content on social media platforms, such as Twitter, Instagram, and Facebook. They are indicated by the pound (#) symbol and are used to tag a post or message with a keyword or phrase. Users can then search for or click on a hashtag to view all other posts and messages that have been tagged with the same hashtag. Hashtags can help increase the visibility and reach of your social media content, making it easier for people to discover your posts.
Keywords, on the other hand, are used to optimize content for search engines, such as Google. They are specific words or phrases that are used throughout a website or blog post to help search engines understand the content and rank it higher in search results. Keywords can help improve the visibility and traffic of your website or blog by making it easier for people to find your content when they search for relevant topics.
In summary, hashtags are used to categorize content on social media platforms, while keywords are used to optimize content for search engines. Both are important for increasing the visibility and reach of your online content.