Digital vs Traditional Marketing: Many businesses struggle to decide which kind of marketing to pursue due to their budget constraints. You might be wondering how to determine if your marketing strategy is effective. To clarify, traditional marketing includes print ads in newspapers or magazines, as well as other methods such as flyers, TV and radio commercials, and billboards. When a business builds a website, it can advertise its brand through different social media platforms like YouTube, Facebook, and Twitter; this approach is known as digital marketing.

Advantages of Traditional Marketing

You can reach your target audience– Traditional marketing allows you to reach your target audience. For example, a radio ad plays in one location, while flyers are distributed to households in a selected area.

The materials are kept. Customers receive hard copies of materials that they can read, making it easy for them to understand.

It is easy to understand However, there is limited interaction between the medium used and customers in traditional marketing, as it mainly involves providing details to the public.

The Downside to Traditional Marketing

There is little interaction between the medium used and customers. It is like providing details to the public.

Print or radio advertisements are costly. Printing materials are expensive.

Results cannot easily be measured. Was the campaign successful?

Benefits of Digital Marketing

You can target local and international audience

You can customize a campaign to specific audience demographics like location, gender, age and interests. This makes your campaign more effective.

Your audience selects how they want to see your content

While some like to read a blog post, some like to watch YouTube video. Online people get the choice to opt for communications.

Interaction with the customer is possible 

with social media networks. You can encourage your prospects and followers to take action such as visit your website, rate them, read about your products and services, buy them and provide feedback.

It is cost-efficient-

the cost is cheaper than traditional marketing.

Data and results are recorded

With insights tools by most social media channels, you can check on the campaigns at any time. 

Real-time results– 

Moreover, real-time results mean you don’t have to wait for weeks to boost your business. You can also analyze various metrics such as website traffic, subscriber increases, conversion rates, peak trading times, and more.

Brand Development- 

Additionally, A well-maintained website with quality content adds value to the target audience and supports lead generation.

Viral

The online environment allows content to go viral easily, as customers and prospects can quickly share messages using social media buttons, emails, and social media channels. Furthermore, online content is more shareable and engaging.

In summary, traditional marketing materials often involve more emotional processing, which is vital for brand associations and memory. Physical materials also elicit more brain responses when connected with internal feelings. Therefore, both traditional and digital marketing have their relevance in specific contexts, and you can incorporate both strategies into your marketing campaigns for better results.

Traditional VS Digital Marketing – Dec 2018 – Shivi Agarwal

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