As the world slowly emerges from its pandemic-induced slumber, the allure of online shopping remains ever-strong. It seems that more and more people are turning to the convenience of e-commerce to fulfill their buying needs, and the signs are all pointing towards continued growth.
For sellers, this is an opportunity not to be missed. With the right tools at their disposal, even the smallest of businesses can quickly and easily establish an online presence and tap into this gold rush. A good eCommerce website builder can help you showcase your products, handle transactions, and manage shipping, all from the comfort of your home office.
Whether you’re a one-person creative endeavor or a multinational corporation, there are solutions available to suit your needs. But for this list, we’ve focused on platforms that are particularly well-suited to small and medium-sized businesses looking to break into the world of online sales.
Race to the Top: Which Ecommerce Platforms Will Dominate the Market in 2023?
According to Statista, the global e-commerce market is set to explode to a mind-boggling $7.4 trillion by 2025. And with a compound annual growth rate of 14.7%, the market is showing no signs of slowing down, projected to reach a value of $27,147.9 billion by 2027.
The below graph is a visual representation of the ecommerce industry’s shifting landscape. It lays bare the top ecommerce platforms’ usage in the top 1 million sites in 2023, and the results are nothing short of fascinating.
As you’ll see, WooCommerce Checkout and Shopify reign supreme when it comes to ecommerce platforms used by the top 1 million sites. The ecommerce industry has grown exponentially over the years, and platform adoption rates have risen in tandem. In 2018, WooCommerce Checkout had a market share of roughly 21%, but now it commands a whopping 23%.
Meanwhile, Shopify trails close behind with a 20% share in the top 1 million sites and a global market share of 11%.
Reviewing 3 Top Ecommerce Platforms
Shopify, a leading eCommerce platform, has been serving small businesses for more than 16 years and has helped almost four million stores get up and running quickly. Shopify is a reliable choice for small businesses that need to establish an online presence quickly and efficiently.
Shopify offers a range of powerful features that make it an ideal choice for businesses looking to launch an online store quickly and easily. Here are some of the top features:
- Shopify POS for accepting payments and selling products in pop-up shops,
- SEO tools to improve online presence,
- multiple third-party app integrations,
- dropshipping, analysis and reporting features,
- abandoned cart reminders,
- online marketplace and social media integrations,
- built-in payment processors, and
- advanced inventory management tools.
The platform also provides a user-friendly interface with comprehensive help docs, setup guides, and 24/7 customer support.
Shopify also has some drawbacks to consider. Customizing fields can be challenging, and the platform is not free to use. Additionally, compared to some competitors, there may be limitations on customization options. However, the platform’s benefits still make it an excellent choice for businesses looking to start an online store quickly and easily.
In 2011, WooThemes created WooCommerce as an extension of WordPress for eCommerce. Today, it has become one of the most popular eCommerce platforms due to its affordability and flexibility. Adding eCommerce functionality to your WordPress site is effortless with WooCommerce, a free plugin. By integrating seamlessly with your existing WordPress site, WooCommerce is a convenient option for those who prefer not to switch to a different platform for their online store.
Take a look at the top features of Woocommerce:
- Seamless integration with WordPress
- Open-source eCommerce platform
- Built-in payment processing system
- Extensive library of extensions
- Diverse selection of themes
- Simple yet sturdy infrastructure
- Incorporation of marketing tools
- Built-in blogging feature
- Local customization options
- Product sorting and rating
BigCommerce is a robust enterprise eCommerce solution, but it also offers an affordable option for small businesses through BigCommerce Essentials. Unlike other eCommerce platforms, BigCommerce offers custom templates for selling digital goods.
One of BigCommerce’s biggest selling points is its advanced SEO features and analytics, allowing small businesses to have improved user experience and brand exposure. It offers a comprehensive suite of tools from marketing to analytics, high-caliber design options, and industry pro support. It is considered an open SaaS eCommerce platform, meaning it offers both the benefits of a SaaS platform and the flexibility of an open-source platform, making it an excellent option for companies of all sizes.
Features of BigCommerce:
- Customizable shopping experience
- Seamless SEO optimization
- Inventory and payment management
- Streamlined checkout process
- Bulk order pricing
- Multiple currency compatibility
- Drag-and-drop page builder
- PayPal integration
- Product reviews
- HTML and CSS customization
- Professional analysis and reporting
Which One Should You Choose?
With so many options out there, it can be overwhelming to choose the right one. At Silicon Valley Web Solutions, we understand that every business has unique needs when it comes to eCommerce features. That’s why we offer a personalized approach to help you find the best and most affordable website builder for your business.
We as a team are here to guide you through the process of evaluating your options and taking advantage of free trials to test each platform’s features and advantages. We’ll help you choose a platform that meets your specific needs, whether it’s more payment options, dropshipping capabilities, real-time inventory management, or a user-friendly interface.
Contact us today to get started and let us help you find the perfect eCommerce platform for your small business!