social media stories: Storytelling essentially involves creating a narrative around relatable characters and situations, making people remember it for years. It means giving meaning and shape to information that might otherwise seem boring. If someone remembers a story well, it indicates that the story truly had a powerful impact. In other words, social networks are not just for sharing stories about your brand but also for narrating and providing more information about it. For example, Adidas’ “Impossible is Nothing” campaign achieved tremendous success not because of the athletic shorts or the sweaty model dribbling the ball, but because of a true story about Messi. This story managed to engage our minds and evoke emotions even years later.
Messi faced a growth hormone problem, and this helped create a positive impact, emphasizing the moral that what one perceives as bad is not always so. To harness the power of social media channels, companies need to shift from using them as distribution channels to turning them into conversation channels. Today’s social media stories can be potent persuasion tools worldwide.
Agents of storytelling
Blogs have existed for more than a decade for the purpose of storytelling. But now even YouTube, Facebook and WhatsApp have jumped on to the bandwagon. For every user, both WhatsApp and Facebook allow the creation of stories, which tells the world what he or she has experienced recently. In fact, the more you incorporate stories as part of your social marketing strategy, the closer your customer will be to your brand. Social media stories were first used by the application Snapchat. Instagram stories, YouTube reels, Facebook stories, Twitter moments and Skype Highlights are others n the same league.
Humans have a natural inclination to enjoy stories. Most of us are born with a “story drive” or a desire to hear them. Every culture uses stories to explain how the world works, particularly to children. Storytelling has been a fundamental means of communication since the discovery of the first cave paintings. It has the power to evoke emotional responses, garner support, and thus, it’s a crucial tool for content marketers.
How are stories formatted on social media?
A social media story can be created using text, images, and graphics. It remains online for 24 hours before the respective social media site removes it. While not every user may “Like” every part of the story, many certainly view the details (views are tracked by the respective site). In other words, social media stories are among the most trending formats for video and photo collections today.
What’s most interesting is that you can keep adding content to the story throughout the day; it doesn’t have to conclude with the initial upload. Instagram also provides the ‘Boomerang’ option, allowing you to continuously repeat a single action. Imagine shooting a car rally in various picturesque locations, sponsored by a tire brand. The entire story, complete with driving videos, would make for an excellent brand promotion narrative.
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